APA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. (2023). ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION (13th. ed.). New York: McGraw Hill.

Chicago Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION. 13th. ed. New York: McGraw Hill, 2023. Text.

MLA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION. 13th. ed. New York: McGraw Hill, 2023. Text.

Turabian Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION. 13th. ed. New York: McGraw Hill, 2023. Print.