APA Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. (2009). SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (5th. ed.). New York: McGraw-Hill Companies.

Chicago Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 5th. ed. New York: McGraw-Hill Companies, 2009. Text.

MLA Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 5th. ed. New York: McGraw-Hill Companies, 2009. Text.

Turabian Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 5th. ed. New York: McGraw-Hill Companies, 2009. Print.