APA Style
KELLER, KEVIN LANE, SWAMINATHAN, VANITHA. (2020).
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: GLOBAL EDITION (5th. ed.).
New York:
Pearson.
Chicago Style
KELLER, KEVIN LANE, SWAMINATHAN, VANITHA.
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: GLOBAL EDITION.
5th. ed.
New York:
Pearson,
2020.
Text.
MLA Style
KELLER, KEVIN LANE, SWAMINATHAN, VANITHA.
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: GLOBAL EDITION.
5th. ed.
New York:
Pearson,
2020.
Text.
Turabian Style
KELLER, KEVIN LANE, SWAMINATHAN, VANITHA.
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: GLOBAL EDITION.
5th. ed.
New York:
Pearson,
2020.
Print.