APA Style
WALKER, ORVILLE C., MULLINS, JOHN W.. (2014).
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH (8th. ed.).
New York:
McGraw-Hill.
Chicago Style
WALKER, ORVILLE C., MULLINS, JOHN W..
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH.
8th. ed.
New York:
McGraw-Hill,
2014.
Text.
MLA Style
WALKER, ORVILLE C., MULLINS, JOHN W..
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH.
8th. ed.
New York:
McGraw-Hill,
2014.
Text.
Turabian Style
WALKER, ORVILLE C., MULLINS, JOHN W..
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH.
8th. ed.
New York:
McGraw-Hill,
2014.
Print.