APA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. (2009). STRATEGIC MARKETING (9th. ed.). New York: McGraw-Hill.

Chicago Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING. 9th. ed. New York: McGraw-Hill, 2009. Text.

MLA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING. 9th. ed. New York: McGraw-Hill, 2009. Text.

Turabian Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING. 9th. ed. New York: McGraw-Hill, 2009. Print.