APA Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. (2013). SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (6th. ed.). New York: McGraw-Hill.

Chicago Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 6th. ed. New York: McGraw-Hill, 2013. Text.

MLA Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 6th. ed. New York: McGraw-Hill, 2013. Text.

Turabian Style

ZEITHAML, VALARIE A., BITNER, MARY JO, GREMLER, DWAYNE D.. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 6th. ed. New York: McGraw-Hill, 2013. Print.