APA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. (2021). ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (12th. Ed). New York: McGraw-Hill.

Chicago Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE. 12th. Ed New York: McGraw-Hill, 2021. Text.

MLA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE. 12th. Ed New York: McGraw-Hill, 2021. Text.

Turabian Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE. 12th. Ed New York: McGraw-Hill, 2021. Print.