APA Style
CRAVENS, DAVID W., PIERCY, NIGEL F.. (2006).
STRATEGIC MARKETING (8th. ed.).
New York:
McGraw-Hill.
Chicago Style
CRAVENS, DAVID W., PIERCY, NIGEL F..
STRATEGIC MARKETING.
8th. ed.
New York:
McGraw-Hill,
2006.
Text.
MLA Style
CRAVENS, DAVID W., PIERCY, NIGEL F..
STRATEGIC MARKETING.
8th. ed.
New York:
McGraw-Hill,
2006.
Text.
Turabian Style
CRAVENS, DAVID W., PIERCY, NIGEL F..
STRATEGIC MARKETING.
8th. ed.
New York:
McGraw-Hill,
2006.
Print.