APA Style
KERIN, ROGER A., PETERSON, ROBERT A.. (2010).
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS (12th. Ed).
New Jersey:
Pearson.
Chicago Style
KERIN, ROGER A., PETERSON, ROBERT A..
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS.
12th. Ed
New Jersey:
Pearson,
2010.
Text.
MLA Style
KERIN, ROGER A., PETERSON, ROBERT A..
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS.
12th. Ed
New Jersey:
Pearson,
2010.
Text.
Turabian Style
KERIN, ROGER A., PETERSON, ROBERT A..
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS.
12th. Ed
New Jersey:
Pearson,
2010.
Print.