APA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. (2012). ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE: GLOBAL EDITION (10th. ed). New York: McGraw-Hill.

Chicago Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE: GLOBAL EDITION. 10th. ed New York: McGraw-Hill, 2012. Text.

MLA Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE: GLOBAL EDITION. 10th. ed New York: McGraw-Hill, 2012. Text.

Turabian Style

BELCH, GEORGE E., BELCH, MICHAEL A.. ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE: GLOBAL EDITION. 10th. ed New York: McGraw-Hill, 2012. Print.