APA Style
BELCH, GEORGE E., BELCH, MICHAEL A.. (2018).
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (11th. Ed).
New York:
McGraw-Hill.
Chicago Style
BELCH, GEORGE E., BELCH, MICHAEL A..
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
11th. Ed
New York:
McGraw-Hill,
2018.
Text.
MLA Style
BELCH, GEORGE E., BELCH, MICHAEL A..
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
11th. Ed
New York:
McGraw-Hill,
2018.
Text.
Turabian Style
BELCH, GEORGE E., BELCH, MICHAEL A..
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.
11th. Ed
New York:
McGraw-Hill,
2018.
Print.