APA Style

KOTLER, PHILIP, KELLER, KEVIN LANE. (2016). MARKETING MANAGEMENT: GLOBAL EDITION (15th. ed). Harlow: Pearson.

Chicago Style

KOTLER, PHILIP, KELLER, KEVIN LANE. MARKETING MANAGEMENT: GLOBAL EDITION. 15th. ed Harlow: Pearson, 2016. Text.

MLA Style

KOTLER, PHILIP, KELLER, KEVIN LANE. MARKETING MANAGEMENT: GLOBAL EDITION. 15th. ed Harlow: Pearson, 2016. Text.

Turabian Style

KOTLER, PHILIP, KELLER, KEVIN LANE. MARKETING MANAGEMENT: GLOBAL EDITION. 15th. ed Harlow: Pearson, 2016. Print.