APA Style
OSTERWALDER, ALEXANDER, PIGNEUR, YVES, BERNARDA, GREG, SMITH, ALAN. (2014).
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT .
New Jersey:
John Wiley & Sons.
Chicago Style
OSTERWALDER, ALEXANDER, PIGNEUR, YVES, BERNARDA, GREG, SMITH, ALAN.
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT.
New Jersey:
John Wiley & Sons,
2014.
Text.
MLA Style
OSTERWALDER, ALEXANDER, PIGNEUR, YVES, BERNARDA, GREG, SMITH, ALAN.
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT.
New Jersey:
John Wiley & Sons,
2014.
Text.
Turabian Style
OSTERWALDER, ALEXANDER, PIGNEUR, YVES, BERNARDA, GREG, SMITH, ALAN.
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT.
New Jersey:
John Wiley & Sons,
2014.
Print.