APA Style

MOTHERSBAUGH, DAVID L., KLEISER, SUSAN BARDI, HAWKINS, DEL L.. (2024). CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY (15th. ed.). New York: McGraw-Hill.

Chicago Style

MOTHERSBAUGH, DAVID L., KLEISER, SUSAN BARDI, HAWKINS, DEL L.. CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY. 15th. ed. New York: McGraw-Hill, 2024. Text.

MLA Style

MOTHERSBAUGH, DAVID L., KLEISER, SUSAN BARDI, HAWKINS, DEL L.. CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY. 15th. ed. New York: McGraw-Hill, 2024. Text.

Turabian Style

MOTHERSBAUGH, DAVID L., KLEISER, SUSAN BARDI, HAWKINS, DEL L.. CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY. 15th. ed. New York: McGraw-Hill, 2024. Print.