APA Style

DYER, DAVIS, DALZELL, FREDERICK, OLEGARIO, ROWENA. (2004). RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE . Massachusetts: Harvard Business School Press.

Chicago Style

DYER, DAVIS, DALZELL, FREDERICK, OLEGARIO, ROWENA. RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE. Massachusetts: Harvard Business School Press, 2004. Text.

MLA Style

DYER, DAVIS, DALZELL, FREDERICK, OLEGARIO, ROWENA. RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE. Massachusetts: Harvard Business School Press, 2004. Text.

Turabian Style

DYER, DAVIS, DALZELL, FREDERICK, OLEGARIO, ROWENA. RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE. Massachusetts: Harvard Business School Press, 2004. Print.