APA Style

MCKENNA, REGIS. (1989). WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING . Massachusetts: Addison Wesley.

Chicago Style

MCKENNA, REGIS. WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING. Massachusetts: Addison Wesley, 1989. Text.

MLA Style

MCKENNA, REGIS. WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING. Massachusetts: Addison Wesley, 1989. Text.

Turabian Style

MCKENNA, REGIS. WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING. Massachusetts: Addison Wesley, 1989. Print.