QUALITATIVE DATA ANALYSIS: A METHODS SOURCEBOOK
Miles, Huberman, and Saldaña’s Qualitative Data Analysis: A Methods Sourcebook is the authoritative text for analyzing and displaying qualitative research data. The Fourth Edition maintains the …
- Edition
- 4th. ed.
- Call Number
- 001.422 MIL q 4th
ECONOMICS OF STRATEGY
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy cou…
- Edition
- 7th. ed.
- Call Number
- 338.5 BES e 7th
FUNDAMENTALS OF CORPORATE FINANCE
Fundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in …
- Edition
- 13th. ed.
- Call Number
- 658 ROS f 13th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
- Edition
- 12th. Ed
- Call Number
- 659.1 BEL a 12th
BUSINESS MARKETING MANAGEMENT B2B: ASIA EDITION
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control o…
- Edition
- 12th. ed.
- Call Number
- 658.804 HUT b 12th ae
MARKETING MANAGEMENT
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th editi…
- Edition
- 4th. ed.
- Call Number
- 658.8 MAR m 4th
THE TALENT MANAGEMENT HANDBOOK, THIRD EDITION: MAKING CULTURE A COMPETITIVE A…
The Talent Management Handbook is the established go-to guide for HR professionals, managers, and leaders looking for the best ways to use talent management programs to develop a culture of excelle…
- Edition
- 3rd. ed.
- Call Number
- 658.314 BER t 3rd
NEW PRODUCTS MANAGEMENT
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
- Edition
- 12th. ed.
- Call Number
- 658.575 CRA n 12th
ESSENTIALS OF BUSINESS ANALYTICS: AN INTRODUCTION TO THE METHODOLOGY AND ITS …
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioner…
- Edition
- -
- Call Number
- 658.403 POC e
DESIGNING ORGANIZATIONS: STRATEGY, STRUCTURE, AND PROCESS AT THE BUSINESS UNI…
This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respo…
- Edition
- 3rd. ed.
- Call Number
- 658.4012 GAL d 3rd
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