Argues that perfect competition has a tendency to promote a general deterioration in quality. The book also contends that it is very difficult for competitive firms to behave in socially desirable …
All discussions in this book are presented in jargon-free prose and realistic business settings. Focusing on methodology, the book develops the basics of Kantian formalism, utilitarianism and other…
Daftar isi dalam buku ini antara lain 1. Tanah dan Penduduknya 2. Perspektif Sejarah 3. Naga yang Terbangun 4. Hidup di dalam Masyarakat Sarang Lebah 5. Bekerja dalam Masyarakat Lebah 6. Pera…
Etika bisnis adalah pemikiran atau refleksi tentang moralitas dalam ekonomi dan bisnis. Moralitas bearti aspek baik atau buruk, terpuji atau tercela, dan karenanya diperbolehkan atau tidak dari per…
Excel Models for Business and Operations Management adopts a structured approach to management decision-making by integrating the activities of a manufacturing organization. The text is entirely as…
This text is designed for an introductory course in data communications. An increasing number of business schools require or recommend such a course as part of the information systems curriculum. …
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Con…
Originally published in 2004, this book offers a fresh approach to understanding responsible business practice. Global protests against multinational companies often give the misleading impression …
Now in its third edition, Ethical Theory and Business is a carefully organized and balanced anthology probing contemporary ethical issues in business. Thirty-five intriguing articles have been adde…
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…