PENGARUH PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES (SMMAs) TERHADAP PURCHASE INTENTIONS, BRAND LOYALTY, DAN IMPULSIVE BUYING (STUDI PADA PENGGEMAR K-POP SM ENTERTAINMENT DI INDONESIA)

7 1 10 PENGARUH PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES (SMMAs) TERHADAP PURCHASE INTENTIONS, BRAND LOYALTY, DAN IMPULSIVE BUYING (STUDI PADA PENGGEMAR K-POP SM ENTERTAINMENT DI INDONESIA) YUDHISTIRA, ALFIKRI OKTAVIAN Primary Author ARUAN, DANIEL TUMPAL H. Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2025 tesis.png.png PENGARUH ORGANIZATIONAL COMMITMENT, PARTICIPATIVE MANAGEMENT, DAN EMPLOYER BRAND EXPERIENCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR: PERAN MEDIASI EMPLOYEE ENGAGEMENT STUDI PADA PEGAWAI OTORITAS PAJAK PUSAT PUTRO, WIJANARKO PRISTIYANTO Primary Author PUSPARINI, ELOK SAVITRI Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2025 tesis.png.png PENGARUH EMPLOYER BRAND EXPERIENCE, PERCEIVED MANAGER SUPPORT, ORGANIZATIONAL IDENTIFICATION, DAN CAREER FOCUS HR PRACTICE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR: PERAN MEDIASI EMPLOYEE ENGAGEMENT STUDI PADA PT HUTAMA KARYA (PERSERO) HIDAYAT, LUTHFI ADITYA Primary Author PUSPARINI, ELOK SAVITRI Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2025 tesis.png.png PENGARUH DIMENSI SOCIAL MEDIA MARKETING ACTIVITY (SMMA) PADA SIKAP, PENGALAMAN DAN NIAT PEMBELIAN SUATU MEREK FASHION LOKAL DI INDONESIA UTAMI, NURUL RIZKI Primary Author ASTUTI, RIFELLY DEWI Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2024 tesis.png.png PEMASARAN BERBASIS AI: PENGARUH AKSESIBILITAS DAN KUSTOMISASI PADA LAYANAN PESAN ANTAR MAKANAN VINDYTIA, MONA Primary Author BALQIAH, TENGKU EZNI Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2024 tesis.png.png CUSTOMIZING YOUR VEHICLE: ANALISIS FAKTOR PENDORONG PERSONALISASI KENDARAAN BERMOTOR DI INDONESIA PUTRA, RAFIF EKA Primary Author ARVIANSYAH Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2022 tesis.png.png PENGARUH PEMASARAN SENSORIK DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY PADA INDUSTRI JAM TANGAN MEWAH CHANDRA, AXTON TRIXIE Primary Author BALQIAH, TENGKU EZNI Additional Author mixed material Salemba, Jakarta Magister Manajemen FEB UI 2023 tesis.png.png