4
1
10
FROM WORST TO FIRST:
BEHIND THE SCENES OF CONTINENTAL`S REMARKABLE COMEBACK
BETHUNE, GORDON
Primary Author
HULER, SCOTT
Primary Author
mixed material
9780471356523
New Jersey
John Wiley & Sons
1998
10017031.jpg.jpg
CONFLICTING ACCOUNTS:
THE CREATION AND CRASH OF THE SAATCHI & SAATCHI ADVERTISING EMPIRE
GOLDMAN, KEVIN
Primary Author
mixed material
0684815710
New York
Simon & Schuster
1997
338.7616591.1.jpg.jpg
RISING TIDE:
LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE
DYER, DAVIS
Primary Author
DALZELL, FREDERICK
Primary Author
OLEGARIO, ROWENA
Primary Author
mixed material
1591391474
Massachusetts
Harvard Business School Press
2004
338.7.6.jpg.jpg
THE NOKIA REVOLUTION:
THE STORY OF AN EXTRAORDINARY COMPANY THAT TRANSFORMED AN INDUSTRY
STEINBOCK, DAN
Primary Author
mixed material
081440636X
New York
AMACOM
2001
338.7.4.jpg.jpg