Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
Discover why Carbaugh's best-selling INTERNATIONAL ECONOMICS, 18E is a favorite among students of all backgrounds for its clear, concise presentation of international trade and finance theory. This…
Table of contents 1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Pr…
Welcome to the sixth edition of 'Principle of Supply Chain Management : A Balanced Approach'. The practice of supply chain management has become widespread in all industries around the globe today,…
Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles…
Dinamika ekonomi global yang terus berubah dan berkembang, dan menuntut profesi akuntan untuk mengambil peran strategis yang lebih besar. Ikatan Akuntan Indonesia (IAI) dalam hal ini menerbitkan…
Dinamika ekonomi global yang terus berubah dan berkembang, dan menuntut profesi akuntan untuk mengambil peran strategis yang lebih besar. Ikatan Akuntan Indonesia (IAI) dalam hal ini menerbitkan…
Corporate Finance, by Ross, Westerfield, Jaffe, Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes…
For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives.This book represents an innovative new approach to management control systems, based o…
The authors of this text present the view that effective management of human resources is necessary to gain a compettitve advantage. The four challenges that they face are the global challenge, the…