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ECONOMICS OF STRATEGY
BESANKO, DAVID A.DRANOVE, DAVIDSHANLEY, MARKSCHAEFER, SCOTT

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strat…

Edition
3rd. ed.
Call Number
338.5 BES e 3rd
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MICROECONOMICS FOR BUSINESS AND MARKETING: LECTURER, CASES AND WORKED ESSAYS
EARL, PETER E.

Microeconomics for Business and Marketing is an innovative new text for intermediate-level students of microeconomics which offers a series of alternative approaches to economic analysis. "And n…

Edition
-
Call Number
338.5 EAR m
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CRASHES AND PANICS: THE LESSONS FROM HISTORY
WHITE, EUGENE N.

Taken together these essays provide a much needed historical background for interpreting the stock market crash of 1987. The research presented in this volume finds that past wisdom about the natur…

Edition
-
Call Number
338.542 WHI c
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STUDIES IN BUSINESS-CYCLE THEORY
LUCAS, ROBERT E.

An article in Fortune a few years ago identified Robert Lucas as "the intellectual leader of the rational-expectations school." An academic colleague has called Lucas "the dominant figure in Americ…

Edition
-
Call Number
338.5 LUC s
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MANIACS, PANICS, AND CRASHES: A HISTORY OF FINANCIAL CRISES
KINDLEBERGER, CHARLES P.

Manias, Panics, and Crashes, Fifth Edition is an engaging and entertaining account of the way that mismanagement of money and credit has led to financial explosions over the centuries. Covering suc…

Edition
5th. ed.
Call Number
338.542 KIN m 5th
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RIDING THE BUSINESS CYCLE: HOW SIX CLIMATIC AND ECONOMIC CYCLES ARE CHANGING …
HOUSTON, WILLIAM

Houston's book looks at business cycles and how to anticipate them. Six major climatic and economic cycles reach their low point during the 1990's, a combination of events not observed for 500 year…

Edition
-
Call Number
338.542 HOU r
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DANGEROUS MARKETS: MANAGING IN FINANCIAL CRISES
BARTON, DOMINICNEWELL, ROBERTOWILSON, GREGORY

In a world of increasing financial globalization, the I impact of financial crises can have far-reaching effects entire financial systems collapse, companies go bank- rupt, government debt increase…

Edition
-
Call Number
338.5 BAR d
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GOVERNANCE REIMAGINED: ORGANIZATIONAL DESIGN, RISK, AND VALUE CREATION
KOENIG, DAVID R.

A timely guide for companies needing to grow equity and human capital after the recent economic turmoil. Written for leaders and students of for-profit, non-profit, political, and social organizati…

Edition
-
Call Number
338.5 KOE g
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MICROECONOMICS: INTERNATIONAL STUDENT VERSION
BESANKO, DAVID A.BRAEUTIGAM, RONALD R.ROCKETT, KATHARINE

Microeconomics, 5th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice p…

Edition
5th. Ed
Call Number
338.5 BES m 5th
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PRICE THEORY AND APPLICATIONS
PASHIGIAN, B. PETER

The second edition of Price Theory and Applications continues the objectives and expectations of the first edition by clearly presenting the essentials of microecon omic theory and, equally importa…

Edition
2nd. ed.
Call Number
338.5 PAS p 2nd
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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
HAWKINS, DEL L. - MOTHERSBAUGH, DAVID L.
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THE TRADER'S GUIDE TO KEY ECONOMIC INDICATORS
YAMARONE, RICHARD
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MEMBANGUN KEUNGGULAN BERSAING MELALUI ALIANSI STRATEGIS (STUDI KASUS: PT. KIMIA FARMA TBK. - OBAT OTC)
TARMIZI, ARMIARTI - HUSEINI, MARTANI
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ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP RETENSI PELANGGAN STUDI KASUS : BENGKEL AUTO 2000
SIMAMORA, ANGGA BASTIAN
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THE BRAVE NEW WORLD OF EHR: HUMAN RESOURCES MANAGEMENT IN THE DIGITAL AGE
GUEUTAL, HAL G. - STONE, DIANNA L.
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