Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the wor…
Baye's Managerial Economics and Business Strategy is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, a…
dvanced Financial Risk Management bridges the gap between the idealized assumptions used for risk valuation and the realities that must be reflected in management actions. It explains, in detailed…
This reissue of Thomas Sowell's classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of Ameri…
This book provides practitioners and students with a hands-on introduction to modern credit risk modeling. The authors begin each chapter with an accessible presentation of a given methodology, bef…
It is common to blame the inadequacy of credit risk models for the fact that the financial crisis has caught many market participants by surprise. On closer inspection, though, it often appears tha…
Table of contents 1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Pr…
Discover why Carbaugh's best-selling INTERNATIONAL ECONOMICS, 18E is a favorite among students of all backgrounds for its clear, concise presentation of international trade and finance theory. This…
This major book presents a comprehensive treatment of modern capital theory. It brings together in a balanced and systematic way, the various approaches to capital theory which have emerged or re-e…
Do Taxes Matter? is the first systematic examination of the actual effects of the Tax Reform Act of 1986, the most important U.S. income tax reform of the last four decades. It presents basic infor…