NEW PRODUCTS MANAGEMENT
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
- Edition
- 12th. ed.
- Call Number
- 658.575 CRA n 12th
NEW PRODUCTS MANAGEMENT (ISE HED IRWIN MARKETING)
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is s…
- Edition
- 12th. ed.
- Call Number
- 658.5 CRA n
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
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