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THE VALUE DRIVEN BANK: STRATEGIES FOR TOTAL MARKET SATISFACTION
REIDENBACH, R. ERICWILSON, TERRY C.MCCLUNG, GORDON W.GOEKE, REGINALD W.

Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The…

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Call Number
332.1068 REI v

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