SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and v…
- Edition
- 5th. ed.
- Call Number
- 658.8 ZEI s
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…
- Edition
- 6th. ed.
- Call Number
- 658.8 ZEI s 6th
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7th. ed.
- Call Number
- 658.8 ZEI s 7th
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