cover
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ZEITHAML, VALARIE A.BITNER, MARY JOGREMLER, DWAYNE D.

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…

Edition
6th. ed.
Call Number
658.8 ZEI s 6th
cover
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ZEITHAML, VALARIE A.BITNER, MARY JOGREMLER, DWAYNE D.

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

Edition
7th. ed.
Call Number
658.8 ZEI s 7th

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