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PERBANDINGAN DALAM PENGUKURAN TINGKAT KEEFEKTIFAN STRATEGI MOMENTUM DAN CONTR…
LUXIANTO, RIZKY

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …

Edition
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Call Number
3800
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PERAN ONLINE AFTER SALE SERVICE TERHADAP REPURCHASE INTENTION DAN WORD OF MOU…
LUXIANTO, RIZKYARIF, NINE PRIMASTITA

Mengingat e-commerce telah menjadi kebutuhan utama, maka penyedia e-commerce harus meningkatkan produk dan layanannya. Layanan purna jual adalah salah satu yang harus dipertimbangkan untuk menguran…

Edition
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Call Number
7141
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ANTESEDEN DAN KONSEKUENSI BRAND HATE: FENOMENA PADA FACEBOOK-BASED UPS COMMUNITY
LUXIANTO, RIZKYVIRGOYANTI, DEBRINA AYU

Penelitian ini bertujuan untuk menambah pengetahuan mengenai emosi, antesenden, dan konsekuensi Brand Hate pada Facebook-based UPS community. Studi ini merupakan penelitian kualitatif dan menggunak…

Edition
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Call Number
7116
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PENGARUH CELEBRITY ENDORSER TERHADAP KREDIBILITAS BRAND, LOYALITAS DAN KOMITM…
LUXIANTO, RIZKYFIRDAUS, ALTAVIAR ALAM

Ketatnya persaingan di Industri perbankan di Indonesia akibat invasi bank dan dompet digital memaksa perusahaan untuk menggunakan strategi marketing yang efektif untuk mempertahankan serta mendapat…

Edition
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Call Number
7132
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THE REGIS TOUCH: NEW MARKETING STRATEGIES FOR UNCERTAIN TIMES
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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