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BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
TANNER, JOHN F.DWYER, F. ROBERT

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…

Edition
4th. Ed
Call Number
658.8 DWY b 4th
Availability3
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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