ANALISIS PERAN IN-GAME VALUE CO-CREATION DALAM MENINGKATKAN GAME LOYALTY
Popularitas game mobile online dan komunitas game terus meningkat. Dalam perspektif service-dominant logic, ketika pemain melakukan value co-creation, pengalaman tersebut memungkinkan pembentukan l…
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- 7250
THE INFLUENCE OF SOCIAL MEDIA ON INTERNATIONAL STUDENTS' HIGHER EDUCATION CHOICE
International student mobility has shown a positive trend in the past decade. The competition among higher education institution is now more open and global. Social media makes it possible for high…
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- 6082
CUSTOMER PARTICIPATION IN SERVICE PROCESS: SELF-SERVICE TECHNOLOGY CHECK-IN
In the fierce competition in the airline industry, customer satisfaction and loyalty are crucial to ensuring the survival and profits of every airline company. Technology utilization is one of the …
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- 6390
PENGARUH GENDERED MARKETING TERHADAP BRAND PERCEPTION DAN PURCHASE INTENTION
Marketing manager sering kali menggunakan gender cues dalam kemasan maupun iklan produk sebagai salah satu cara untuk memposisikan brand mereka sesuai gender dari target konsumen mereka. Hal ini me…
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- 6578
ANALISIS KINERJA DAN FAKTOR DETERMINAN EXCHANGE-TRADED FUND PADA PASAR MODAL …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
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- Call Number
- 6760
STRATEGI PERUSAHAAN DALAM MENGHADAPI KRISIS STUDI KASUS : BANDARA INTERNASION…
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
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- Call Number
- 6710
PENGARUH SIKAP TERHADAP USER-GENERATED CONTENT (UGC) DI TIKTOK TERHADAP PURCH…
Pengguna TikTok di Indonesia semakin berkembang pesat. Pengguna dapat langsung terhubung dengan informasi mengenai produk melalui User-Generated Content (UGC) di TikTok, sehingga dapat menarik perh…
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- Call Number
- 6802
ANALISIS PENGARUH PRESIDEN DIREKTUR BERAGAMA ISLAM (MUSLIM PRESIDENT DIRECTOR…
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
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- Call Number
- 6774
IMPACT ANALYSIS OF GOVERNMENT DEBT ISSUANCE ON CORPORATE DEBT IN EMERGING COU…
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
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- Call Number
- 6726
ANALISIS FAKTOR YANG MENDORONG PEMBELIAN MAKANAN ORGANIK DI INDONESIA: KERANG…
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
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- Call Number
- 6692
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