A THEORY OF MARKET STRATEGY
In this book, Geruson shows that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity," a new idea that integrates and enhances the concepts of product…
- Edition
- -
- Call Number
- 004.0688 GER a
THE CULTURE OF BUSINESS IN INDONESIA
The purpose of this book is not to whitewash Indonesian society and gloss over its differences from other societies. The purpose is to try to explain Indonesian society so that foreigners can ha…
- Edition
- -
- Call Number
- 332.609598 MAN t
GETTING BEYOND RACE: THE CHANGING AMERICAN CULTURE
In Getting Beyond Race, Richard Payne takes the practical approach that race relations are ultimately about ordinary people interacting with each other. Payne argues that confrontation, blaming, an…
- Edition
- -
- Call Number
- 305.8 PAY g
MODERN POLITICAL ECONOMY: AN INTRODUCTION TO ECONOMICS: INTERNATIONAL EDITION
Our aim in writing this book is simply to introduce students to the fascinating and rewarding method of economic inquiry; but we have carried out that purpose in ways different from those used by o…
- Edition
- -
- Call Number
- 330 MCK m ie
THE WINNER'S CURSE: PARADOXES AND ANOMALIES OF ECONOMIC LIFE
In this book, Nobel Prize-winning economist Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transact…
- Edition
- Hardcover
- Call Number
- 330 THA w
THE WINNER'S CURSE: PARADOXES AND ANOMALIES OF ECONOMIC LIFE
In this book, Nobel Prize-winning economist Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transact…
- Edition
- Hardcover
- Call Number
- 330 THA w
ECONOMICS OF SOCIAL ISSUES
Designed as an introduction to general economics for non-majors, Sharp/Register/Leftwich’ text presents economic concepts as useful tools to analyze contemporary social issues. The book may also …
- Edition
- 10th. ed.
- Call Number
- 330 SHA e 10th
AMERICAN INDUSTRY: STRUCTURE, CONDUCT, PERFORMANCE
Focusing throughout on the structures of markets, processes of competition among firms, levels of performance attained and public policies regarding competition, this volume offers accounts of the …
- Edition
- 7th. ed.
- Call Number
- 338.0973 CAV a 7th
CAPITAL INSTINCTS: LIFE AS AN ENTREPRENEUR, FINANCIER, AND ATHLETE
An insider's view of the investment banking world from someone who is actually shaping it Powerful, controversial and determined, Thomas Weisel is known for his unwavering focus on winning the race…
- Edition
- -
- Call Number
- 332.1092 BRA c
FINANCIAL INSTITUTIONS, MARKETS, AND MONEY: INTERNATIONAL EDITION
This book's descriptive, balanced overview of the U.S. financial system, its primary institutions and markets, coupled with an introduction to international markets, creates a presentation truly re…
- Edition
- 8th. ed.
- Call Number
- 332.1 KID f 8th ie
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