SOFTWARE THAT SELLS: A PRACTICAL GUIDE TO DEVELOPING & MARKETING YOUR SOFTWAR…
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must …
- Edition
- -
- Call Number
- 005.30688 HAS s
A THEORY OF MARKET STRATEGY
In this book, Geruson shows that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity," a new idea that integrates and enhances the concepts of product…
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- Call Number
- 004.0688 GER a
THE EMBEDDED FIRM: ON THE SOCIOECONOMICS OF INDUSTRIAL NETWORKS
Orthodox theory has in the past reduced economic organization to a choice between either hierarchical relations within firms or market relations between firms. However, firms are increasingly engag…
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- Call Number
- 004.6068 GRA t
COMMUNICATION NETWORKS MANAGEMENT
This guide highlights the three most critical success factors of network management, including its functions, instruments, and human resource skills, showing how to avoid errors and successfully ma…
- Edition
- 2nd Edition
- Call Number
- 004.6068 TER c
SHOW-STOPPER!: THE BREAKNECK RACE TO CREATE WINDOWS NT AND THE NEXT GENERATIO…
This "inside account captures the energy--and the madness--of the software giant's race to develop a critical new program. . . . Gripping" (Fortune Magazine). Showstopper is the dramatic, inside st…
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- Call Number
- 005.4469 ZAC s
AN INTRODUCTION TO DATABASE SYSTEMS
A classic book, revised--the best, most comprehensive, and most up-to-date treatment of database concepts and technology available. Contains greatly expanded treatment of object-oriented database s…
- Edition
- 6th Edition
- Call Number
- 005.74 DAT d 6th
MAKING NEWS: AN INSIDER`S LOOK AT THE PRINT AND BROADCAST MEDIA-HOW THEY ENVO…
From CNN's live coverage of the Gulf War to televised images of the Soviet Union's collapse, the news has a profound effect on how we perceive and respond to world events. Now acclaimed investigati…
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- Call Number
- 070.4 MAY m
THE WORKD NEWS PRISM: CHANGING MEDIA OF INTERNATIONAL COMMUNICATION
In this fourth edition, William Hachten takes a concise, informative, and critical look at the pivotal role of transnational news in our rapidly changing world and the impact it has on people and n…
- Edition
- 4th Edition
- Call Number
- 070.4332 HAC t
BENCHMARKING FOR EFFECTIVE NETWORK MANAGEMENT
Network benchmarking is the in-depth comparison of network management functions and instruments of two or more companies in order to establish quantifiable indicators of network management efficien…
- Edition
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- Call Number
- 004.6 TER b
THE BUSINESS OF SOFTWARE: WHAT EVERY MANAGER, PROGRAMMER, AND ENTERPRENEUR MU…
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows…
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- Call Number
- 005.3068 CUS t
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