MULTINATIONAL BUSINESS FINANCE: GLOBAL EDITION
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager i…
- Edition
- 14th. Ed
- Call Number
- 658.1599 EIT m 14th eg
MULTINATIONAL BUSINESS FINANCE: GLOBAL EDITION
Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have em…
- Edition
- 15th. ed.
- Call Number
- 658.1599 EIT m 15th ge
MARKETING: REAL PEOPLE, REAL CHOICES
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
- Edition
- 7th. ed.
- Call Number
- 658.8 SOL m
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
- Edition
- 8th. ed.
- Call Number
- 658.808 WAL m 8th
PEMANFAATAN MARKETING ENDORSER DALAM KONTEN MARKETING SOSIAL MEDIA DAN PERAN…
Meningkatnya jumlah UMKM (Usaha Mikro, Kecil dan Menengah) di Indonesia telah memberikan kontribusi positif bagi perekonomian Indonesia. Saat ini pun bisnis di bidang kuliner semakin bertumbuh seca…
- Edition
- -
- Call Number
- 6674
STRATEGIC MARKETING
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…
- Edition
- 10th. ed.
- Call Number
- 658.8 CRA s 10th
PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain …
- Edition
- 5th. ed.
- Call Number
- 658.7 WIS p 5th
FINANCING AND RISK MANAGEMENT
Looks at how corporations balance financing and risk. Filled with information and ideas that are both thought provoking and functional, this work examines the theory and mechanics of financing and …
- Edition
- -
- Call Number
- 658.15 BRE f
BUSINESS ANALYTICS: DESCRIPTIVE, PREDICTIVE, PRESCRIPTIVE
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strength…
- Edition
- 5th. ed.
- Call Number
- 658.401 CAM b 5th
MANAGING EMPLOYEE PERFORMANCE AND REWARD: SYSTEMS, PRACTICES AND PROSPECTS
The third edition of Managing Employee Performance and Reward: Systems, Practices and Prospects has been thoroughly revised and updated by a new four-member author team. The text introduces a new c…
- Edition
- 3rd. ed.
- Call Number
- 658.3 SHI m 3rd
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