STRATEGIC MANAGEMENT: CONCEPTS AND CASES
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…
- Edition
- 1st. ed.
- Call Number
- 658.4012 ROT s
FINANCIAL STATEMENT ANALYSIS
Financial Statement Analysis, 10e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standa…
- Edition
- 10th. ed.
- Call Number
- 657.3 SUB f 10th
INTERNATIONAL MARKETING
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.848 CAT i 14th
INTERNATIONAL MARKETING INTERNATIONAL EDITION
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.8 CAT im 14th
INTERNATIONAL MARKETING
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…
- Edition
- 13th. ed.
- Call Number
- 658.848 CAT i 13th
MARKETING RESEARCH: AN APPLIED ORIENTATION
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
- Edition
- 5th. ed.
- Call Number
- 658.83 MAL m 5th
MARKETING METRICS: 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today�s most valuable marketing metrics. In this thoroughly updated and sign…
- Edition
- 1st. ed.
- Call Number
- 658.83 FAR m
ACCOUNTING PRINCIPLES: IFRS VERSION
Weygandt's Accounting Principles continues to provide students with a trusted and clear introduction to fundamental accounting concepts, which has made this best-selling text so popular. Helping st…
- Edition
- 1st. ed.
- Call Number
- 657 WEY a
GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
STAND OUT SOCIAL MARKETING: 6 KEYS TO RISE ABOVE THE NOISE, DIFFERENTIATE YOU…
Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and…
- Edition
- 1st. ed.
- Call Number
- 658.872 LEW s
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