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STRATEGIC MANAGEMENT

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Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

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Availability

10001554	658.4012 ROT s 3rd (1)	RLC MM (Rak Buku Umum)	Available
10001555	658.4012 ROT s 3rd	RLC MM (Rak Buku Umum)	Currently On Loan (Due on2025-10-20)

Detail Information

Series Title

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Statement of Responsibility

Frank T. Rothaermel

Call Number

658.4012 ROT s 3rd

Publisher

New York : McGraw-Hill., 2017

Collation

xxv, 526p. : ill ; 26cm.

Language

English

ISBN/ISSN

978-1-259-25549-6

Classification

658.4012

Content Type

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Edition

3rd. ed.

Subject(s)

Strategic Planning
Management
Buku Umum

Specific Detail Info

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