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STRATEGIC MANAGEMENT: CONCEPTS AND CASES

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Availability
10001544658.4012 ROT sRLC MM (Rak Buku Umum)Available
10001546658.4012 ROT s (1)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.4012 ROT s
Publisher
New York : McGraw-Hill.,
Collation
xlv, 400p. : ill ; 26cm.
Language
English
ISBN/ISSN
978-0-07-131791-7
Classification
658.4012
Content Type
-
Edition
1st. ed.
Subject(s)
Corporate Governance
Buku Umum
Strategic Management
Business Strategy
Specific Detail Info
-
Other version/related

No other version available

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