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TOTAL GLOBAL STRATEGY: MANAGING FOR WORLDWIDE COMPETITIVE ADVANTAGE

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A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

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Availability

10001593

658.049 YIP t

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

George S. Yip

Call Number

658.049 YIP t

Publisher

New Jersey : Prentice Hall., 1992

Collation

xviii, 318p. : ill ; 22cm.

Language

English

ISBN/ISSN

0-13-357658-2

Classification

658.049

Content Type

-

Edition

1st. ed.

Subject(s)

Strategy
Buku Wajib
Business
Education

Specific Detail Info

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Other version/related

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