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THE GLOBAL ENTREPRENEUR: TAKING YOUR BUSINESS INTERNATIONAL

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A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

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Availability

10004777

658.049 FOL t

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

James F. Foley

Call Number

658.049 FOL t

Publisher

New York : Dearbon Financial Publishing., 1999

Collation

xvii, 403p. : ill ; 26cm.

Language

English

ISBN/ISSN

1-57410-124-2

Classification

658.049

Content Type

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Edition

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Subject(s)

Buku Wajib
International Business
International Trade
Export Marketing

Specific Detail Info

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Other version/related

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