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INTERNATIONAL RESEARCH IN THE BUSINESS DISCIPLINES VOLUME 1 THE DILEMMA OF GLOBALIZATION: EMERGING STRATEGIC CONCERNS IN INTERNATIONAL BUSINESS
The aim of this volume is to intorduce the reader to the complexity and variety of strategies and techniques needed to operate in a global world. An international management strategy cannot be successfully formulated without a full grasp of the different environmental variables confronting any firm doing business outside of its home country. The multinational cooperation (MNC) is fast becoming the major single factor in the growth of global trade and investment. the greater the number of the countries in which a cooperation operates, the more multinational it becomes. The dilemma of globalization for undergraduate and graduate students and for managers with corporate profit responsibility is the emerging strategic concerns unique to operating in an international environment
10001594 | 658.049 SWA i | RLC MM (Rak Buku Umum) | Available |
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