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CONSUMER BEHAVIOUR: GLOBAL EDITION

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For undergraduate and graduate courses in consumer behaviour.

Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the Industry.

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Availability

10001675

658.8342 LEO c 12th

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Leon G. Schiffman

Call Number

658.8342 LEO c 12th

Publisher

London : Pearson Education., 2019

Collation

508p. : ill ; 28cm.

Language

English

ISBN/ISSN

978-1-292-26924-5

Classification

658.8342

Content Type

-

Edition

12th. ed.

Subject(s)

Consumers Behavior

Specific Detail Info

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Other version/related

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