CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING

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CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING

SOLOMON, MICHAEL R. - Personal Name; RUSSEL, CRISTEL ANTONIA - Personal Name;

In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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10001710 658.8342 SOL c 14th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Michael R. Solomon
Call Number: 658.8342 SOL c 14th
Publisher: Essex : Pearson., 2024
Collation: 541p. : ill ; 28cm.
Language: English
ISBN/ISSN: 978-1-292-45234-0
Classification: 658.8342
Content Type: -
Edition: 14th. ed.
Subject(s): Consumers Behavior
Management
Buku Umum
Marketing
Economics
Consumerism
Specific Detail Info: -

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