ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION

Text

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE : INTERNATIONAL EDITION

BELCH, GEORGE E. - Personal Name; BELCH, MICHAEL A. - Personal Name;

International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.

Availability

10001712 659.1 BEL a 13th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: George E. Belch
Call Number: 659.1 BEL a
Publisher: New York : McGraw Hill., 2023
Collation: xxxi, 757p. : ill ; 28cm.
Language: English
ISBN/ISSN: 978-1-266-09060-8
Classification: 659.1
Content Type: -
Edition: 13th. ed.
Subject(s): Advertising
Marketing
Specific Detail Info: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment