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UNDERSTANDING STRATEGIC MANAGEMENT

Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book

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10009866658.4012 HEN u 2ndRLC MM (Rak Buku Wajib)Available
10001637658.4012 HEN u 2nd (1)RLC MM (Rak Buku Wajib)Available
10001636658.4012 HEN u 2nd (2)RLC MM (Rak Buku Wajib)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.4012 HEN u 2nd
Publisher
Oxford : Oxford University Press.,
Collation
xxv, 442p. : ill ; 25cm.
Language
English
ISBN/ISSN
978-0-19-958161-0
Classification
658.4012
Content Type
-
Edition
2nd. ed.
Subject(s)
Strategic Planning
Buku Umum
Specific Detail Info
-
Other version/related

No other version available

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