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BUSINESS RESEARCH METHODS

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This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Availability

10001808

658.403072 ZIK b 6th

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

William G. Zikmund

Call Number

658.403072 ZIK b 6th

Publisher

Orlando, FL : The Dryden Press., 2000

Collation

xxix, 700 p. : ill ; 26 cm.

Language

English

ISBN/ISSN

0-03-025817-0

Classification

658.403072

Content Type

-

Edition

6th. ed.

Subject(s)

Business
Management
Buku Umum
Business Research

Specific Detail Info

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Other version/related

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