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INTERNATIONAL MARKETING STRATEGY

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

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10008569658.848 BRA i 5thRLC MM (Rak Buku Umum)Available
10001826658.848 BRA i 5th (1)RLC MM (Rak Buku Umum)Available
10001827658.848 BRA i 5th (2)RLC MM (Rak Buku Umum)Available
10001828658.848 BRA i 5th (3)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.848 BRA i 5th
Publisher
Essex : Pearson Education.,
Collation
xxvii, 408p. : ill ; 25cm.
Language
English
ISBN/ISSN
978-0-273-68688-0
Classification
658.848
Content Type
-
Edition
5th. ed.
Subject(s)
Business
Buku Umum
Marketing
Specific Detail Info
-
Other version/related

No other version available

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