GLOBAL MARKETING MANAGEMENT

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GLOBAL MARKETING MANAGEMENT

KOTABE, MASAAKI - Personal Name; HELSEN, KRISTIAAN - Personal Name;

This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.

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10010692	658.848 KOT g 6th (1)	RLC MM (Rak Buku Umum)	Available
10001829	658.848 KOT g 6th	RLC MM (Rak Buku Umum)	Available

Detail Information

Series Title: -
Statement of Responsibility: Masaaki Kotabe
Call Number: 658.848 KOT g 6th
Publisher: New Jersey : John Wiley & Sons., 2014
Collation: xxv, 668p. : ill ; 28cm.
Language: English
ISBN/ISSN: 9781118466483
Classification: 658.848
Content Type: -
Edition: 6th. ed.
Subject(s): Business
Buku Umum
Globalization
Marketing
Marketing Management
Export Marketing
Specific Detail Info: -

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