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STRATEGIC MANAGEMENT

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Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. This textbook prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

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Availability

10001842	658.4 ROT s 6th	RLC MM (Rak Buku Umum)	Available
10001871	658.4 ROT s 6th (1)	RLC MM (Rak Buku Wajib)	Currently On Loan (Due on2025-12-13)
10001872	658.4 ROT s 6th (2)	RLC MM (Rak Buku Wajib)	Currently On Loan (Due on2025-12-10)

Detail Information

Series Title

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Statement of Responsibility

Frank T. Rothaermel

Call Number

658.4 ROT s 6th

Publisher

New York : McGraw-Hill., 2024

Collation

xxix, 558p. : ill ; 26cm.

Language

English

ISBN/ISSN

978-1-266-19186-2

Classification

658.4

Content Type

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Edition

6th. ed.

Subject(s)

Management
Buku Umum
Strategic Management

Specific Detail Info

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Other version/related

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