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INTERNATIONAL MARKETING

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Availability

10008491	658.848 CAT i 13th	RLC MM (Rak Buku Umum)	Available
10008165	658.848 CAT i 13th (1)	RLC MM (Rak Buku Umum)	Available
10001849	658.848 CAT i 13th (2)	RLC MM (Rak Buku Umum)	Available

Detail Information

Series Title

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Statement of Responsibility

Philip R. Cateora

Call Number

658.848 CAT i 13th

Publisher

New York : McGraw-Hill., 2007

Collation

xxxii, 702p. : ill ; 28cm.

Language

English

ISBN/ISSN

978-0-07-110594-1

Classification

658.848

Content Type

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Edition

13th. ed.

Subject(s)

Business & Economics
Buku Umum
Marketing
Export Marketing

Specific Detail Info

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Other version/related

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