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GLOBAL STRATEGIC MANAGEMENT

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Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.

The text gives a comprehensive overview of the subject area while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

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Availability

10006332

658.4012 LAS p

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

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Call Number

658.4012 LAS p

Publisher

New York : Palgrive Macmillan., 2002

Collation

xxi, 454p. : ill ; 25 cm.

Language

English

ISBN/ISSN

978-0-333-79375-6

Classification

658.4012

Content Type

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Edition

1st. ed.

Subject(s)

International Business Enterprises
Business
Management
Strategic Management

Specific Detail Info

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