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PROVEN STRATEGIES IN COMPETITIVE INTELLIGENCE: LESSON FROM THE TRENCHES

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Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams

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Availability

10020012

658.4 PRE p

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

John E. Prescott

Call Number

658.4 PRE p

Publisher

Canada : John Wiley & Sons., 2001

Collation

xv, 333 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0-471-40178-1

Classification

658.4

Content Type

-

Edition

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Subject(s)

Buku Wajib
Leadership
Competition
Case Studies
Business Economics
Business Intelligence

Specific Detail Info

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