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Image of MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDITION

Text

MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH INTERNATIONAL EDITION

BOYD JR, HARPER W. - Personal Name; WALKER JR, ORVILLE C - Personal Name; MULLINS, JOHN WALKER - Personal Name; LARRECHE, JEAN CLAUDE - Personal Name;

Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seperti pengembangan rencana pemasaran.


Availability
10001971658.8 JOH mRLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
MULLINS, JOHN W.
Call Number
658.8 JOH m
Publisher
New York : McGraw Hill., 2005
Collation
xxiv, 520 p. : ill. ; 26 cm.
Language
English
ISBN/ISSN
0-07-286370-6
Classification
658.8
Content Type
-
Edition
5th. ed.
Subject(s)
Buku Wajib
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

File Attachment
No Data
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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